Ariadna Jacob on Varney & Co.
Ariadna Jacob joins Stuart Varney to discuss TikTok, the creator economy, and what a potential U.S. ban would mean for creators and their businesses.
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Building what
comes next.
Ariadna Jacob’s business interviews, expert commentary, and writing on AI, entrepreneurship, and the creator economy.
18 STORIES & CONVERSATIONS
Gary Vaynerchuk & the Influences Creator Community
An archived group conversation with Gary Vaynerchuk, Influences creators, and friends about building audiences, creating content, and growing creator businesses.
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The TikTok Ruling and Its Impact on Creators
Ariadna discusses the TikTok ruling, creators’ response, and the shift toward RedNote with The Bottom Line.
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Meet the Next Generation of AI Creators
A feature on the emerging AI creator economy, including Ariadna’s work with Creator Genius and brand partnerships.
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TikTok and the Future of the Creator Economy
Ariadna joins Timcast IRL for a discussion of the TikTok divest-or-ban legislation and its implications for the platform and creators.
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NPR interview · 3:31Building Creator Careers Beyond a Single Platform
NPR interviews Ariadna Jacob about building lasting careers for creators and adapting to changes across social platforms.
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August 25, 2020The Business Impact of a TikTok Ban
Reuters interviews Ariadna about the potential effects of a TikTok ban on creators, brand campaigns, e-commerce, and music.
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Content Is Queen: A Viral Chat with Ari Jacob
An interview on AI tools, automation, short-form video, and helping small businesses create content that connects with their audiences.
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Social Media Madness — SKC Live
Ariadna joins Brian Kip for a conversation about social media, influencer management, business, and brand marketing.
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Hollywood 2.0: Influencer Deals
Ariadna discusses the business of influencer deals and the changing entertainment industry in a long-form interview with producer Ben Ganz.
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How to Become a Social Media Influencer
Early advice from Ariadna on consistency, listening, and creating value for an audience.
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TikTok Royalty: Here are the stars you need to know
Quoted as the CEO of Influences on early adoption, authenticity, and what helps creators stand out.
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TikTok’s Final Countdown: What A Sept. 17 Ban Would Really Look Like
Ariadna’s analysis of platform uncertainty and why creators and businesses need audiences beyond a single app.
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Ari Jacob: Before They Were Famous
A video profile of Ariadna’s career in digital media and talent management, including her work with emerging social media creators.
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Building a Career as a Creator
Ariadna joins Michael Sanchez’s creator community for an extended conversation and audience questions about TikTok, influencer management, and building creator careers.
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The Influence of Story
Ariadna shares how storytelling can help businesses create memorable social media marketing campaigns.
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TikTok, Algorithms, and the Future of Social Media
Ariadna joins Joe Pags to discuss TikTok’s future, algorithms, and the changing landscape across X, Instagram, and Facebook.
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TikTok Talent
Ariadna joins Women in Influencer Marketing as the CEO of Influences for an industry conversation about TikTok talent.
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